10 Proven Lead Magnet Ideas
This blog is about Lead Magnets.
So, what is a Lead Magnet?
Well it's a FREE incentive that is used to offer your potential clients, and in they will give you their email address in return, or other contact information.
Have one of these on your website, so that you give potential customers a reason to give you their details, so you can make that initial connection with them.
Only you can decide what's best suited to your audience, but I have a list of some popular ones, that will hopefully inspire you to create your own...
There are a few things that your lead magnet should do if you want it to work...
1: It must solve a "real problem" – if your lead magnet doesn’t solve a "real problem" that your customer could have, or if it doesn’t give them something they really want, it won’t work at all. Give them some tips and tricks from your expertise, that could help solve a problem their industry may have.
2: It needs to be valuable – your lead magnet should have both high perceived value and high actual value.
3: Instantly accessible – your lead magnet will work best if it is something that can be accessible right away.
4: Demonstrates your expertise – when someone uses your lead magnet, it should demonstrate your expertise. This helps turn leads into customers down the road.
Here are some ideas you can use as Lead Magnets:
1: Ebook - It doesn't have to be as long as the Bible. You really only need to make is short, but as long as it is informative, and is something your clients with find valuable.
2: Free trial or sample - If you have samples of your product, you could send out a free sample. If it's a service you offer, you could offer a free consultancy or a free trial to your services.
3: Checklist - Checklists are one of the best kinds of Lead Magnets; They condense everything that the user needs to know into one, actionable list.
They’re also quick and easy to create... For example, you can offer a checklist on the things someone would need on their website that will help them get leads.
4: Resource list - this can be a list that shows your clients what's out there to help with their business. This would help them save time doing research themselves.
5: Calendar - you could buy some desk calendars and print your contact details and logo on them, and post them to anyone who signs up. You could even create a downloadable one.
6: Workbooks - if you were offering financial services for example, you could create an Excel spreadsheet that your clients could use to work out their finances.
7: Tutorial - maybe you're an computer wizard, and can fix laptops. You could create a video tutorial on how to fix common laptop issues.
8: Free sessions - if you're a coach, for example, you could offer a free taster session to anyone who signs up through your website.
9: Competition - these are fun, interactive, and attractive to people. Who doesn't like a good competition when there's a prize involved??
You could offer something from your business; like a free session or product...whatever you can offer, that your audience would want.
10: Webinars - As a lead magnet, a webinar offers two primary points of value:
Instruction: Most webinars focus on teaching attendees how to accomplish something. They provide valuable information that participants can apply to their own goals and pain points.
Incentive: A webinar usually concludes with a discount code or some other incentive for the participant to make a purchase. A webinar allows participants to interact with you in person, which invaluable when building up your client-base.
If there's anything you'd like to ask that I haven't covered yet, please get in touch and let me know.
That's me done for now....take care.